Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
53Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent banner — Full-width consent panel with four equal-weight buttons covers the lower third of the fold and blocks the hero CTA.
  2. Eye-Able tooltip popup — Accessibility tooltip overlays the hero product image and adds a second competing panel to an already occluded fold.
  3. Hero headline text — "SONNEN ENERGIESYSTEM" eyebrow is clipped at the fold edge behind the consent banner, so the value proposition never lands on desktop.
  4. Consent button row — Four same-size buttons — "Mehr Informationen", "Einstellungen speichern", "Ablehnen", "Alles akzeptieren" — read at near-equal weight and stall the visitor before any product action.

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Sonnen
Zonneplan
NODI Energy
Tibber
Trust read
SonnenHero product render of the sonnen home battery unit
NODI EnergyRealistic product shot of the physical NODI device with illuminated logo
Zonneplan"Bekijk onze 28.357 reviews" with five stars and "9,3/10" score bar
TibberApp UI screenshot showing "ID4" vehicle with "Smart Charging: On" and "20% 69km" battery status
1KOMMA5°implicit context 1KOMMA5° may benefit from pre-existing familiarity among its target audience.
Sunrunimplicit context Sunrun may benefit from pre-existing familiarity among its target audience.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Sonnen’s headlineDer Start in Ihre persönliche Energiewende

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Sonnen mobile capture for Mobile web

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kostenlos beraten lassen
Sonnen

How Sonnen compares

Recommended rewrites