Your landing page’s weakest score is Value props.

Fix Value props
54Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

ZenRobotics’s headline vagueMaximizing Your Return on InvestmentWe offer innovative products and solutions that enable a diverse array of businesses and industries to consistently meet or exceed their goals and objectives. Profitably, safely, and sustainably.

Working

  • ROI framing hints at business outcome
  • Ends on profitably, safely, sustainably
  • Hero shows real equipment in action

Could improve

  • Headline fits any product; names nothing
  • Subhead is buzzword-only, zero specifics
  • No numbers, proof, or product name in fold

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ZenRobotics
Recycleye
Greyparrot
AMP Robotics

Problems

  • no action verb — reads as nav label
  • duplicates top-nav item
  • three equal-weight pills, no hierarchy
  • low-contrast ghost styling

Trust

52Fair

Proof that the product is real, competent, and safe to try.

ZenRobotics desktop capture for Trust

How ZenRobotics compares

Trust read

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

ZenRobotics desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

ZenRobotics mobile capture for Mobile web

What works

What to improve