Your landing page’s weakest score is Trust.
How Greyparrot ranks
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Greyparrot | "Adopted by:" logo strip with Veolia and Re-Gen (mobile capture) |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| implicit context ZenRobotics may benefit from pre-existing familiarity among its target audience. | |
| "VALTRIS, SWS and Recycleye explain how AI-" — named partners introducing a case story on the mobile fold | |
| "Glacier has been named one of FAST COMPANY'S MOST INNOVATIVE COMPANIES of 2026" announcement bar |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- no action verb — reads as a label
- informational, not value-delivering
- competes with nav's 'Speak to an expert'
- white button blends into pale hero areas
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Recover more resources with waste intelligence
Greyparrot turns the waste flowing through materials recovery facilities globally into actionable intelligence, for the teams that sort materials, and the brands that design them.
Working
Could improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
