Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
Greyparrot"Adopted by:" logo strip with Veolia and Re-Gen (mobile capture)
GripNo visible trust signal identified.
AMP RoboticsNo visible trust signal identified.
ZenRoboticsimplicit context ZenRobotics may benefit from pre-existing familiarity among its target audience.
Recycleye"VALTRIS, SWS and Recycleye explain how AI-" — named partners introducing a case story on the mobile fold
Glacier"Glacier has been named one of FAST COMPANY'S MOST INNOVATIVE COMPANIES of 2026" announcement bar

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Greyparrot
Recycleye

Problems

  • no action verb — reads as a label
  • informational, not value-delivering
  • competes with nav's 'Speak to an expert'
  • white button blends into pale hero areas

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Greyparrot desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Greyparrot’s headlineRecover more resources with waste intelligenceGreyparrot turns the waste flowing through materials recovery facilities globally into actionable intelligence, for the teams that sort materials, and the brands that design them.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Greyparrot mobile capture for Mobile web

What works

What to improve