Glacierhttps://endwaste.io/

Your landing page’s weakest score is CTA.

How Glacier ranks

  1. 1.AMP65
  2. 2.Molg61
  3. 3.Revise Robotics56
  4. 4.Glacier52
Fix CTA
52Growth scoreupdated

category scores

CTA42Mobile web44
category scoresShowHide
CTA42Mobile web44

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AMP
Book a Demo
Revise Robotics
get in touch
Molg

Problems

  • no CTA anywhere above the fold
  • cookie Accept is the only real button
  • nav links are the only path to act
  • announcement 'here' link outranks hero

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie consent wall — Covers the bottom half of the screen with a dead 'Accept' blocker and no conversion CTA.
  2. Announcement bar — Wraps into four lines and consumes a large slice of the fold before the logo.
  3. Eyebrow text wrap — Tracked-out caps wrap into three ragged lines over a busy photo, hurting readability.

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Glacier desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Glacier desktop capture for Trust

How Glacier compares

Trust read

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Glacier’s headlineAI + Robotics Built For RecyclingTHE FUTURE OF RECYCLING IS GLACIER

Working

Could improve