Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Greyparrot
Glacier
Trust read
AMP RoboticsNo visible trust signal identified.
GripNo visible trust signal identified.
Greyparrot"Adopted by:" logo strip with Veolia and Re-Gen (mobile capture)
ZenRoboticsimplicit context ZenRobotics may benefit from pre-existing familiarity among its target audience.
Recycleye"VALTRIS, SWS and Recycleye explain how AI-" — named partners introducing a case story on the mobile fold
Glacier"Glacier has been named one of FAST COMPANY'S MOST INNOVATIVE COMPANIES of 2026" announcement bar

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AMP Robotics
Recycleye
Greyparrot

Problems

  • reads as costly sales-contact click
  • no value payoff named
  • small vs. huge headline
  • no secondary low-commitment path

Mobile web

62Fair

The phone experience as a first-class citizen.

AMP Robotics mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

AMP Robotics’s headlineCAPTURE MORE VALUEAMP designs, builds, and operates advanced, cost-competitive facilities to process single-stream recycling and municipal solid waste using artificial intelligence.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

AMP Robotics desktop capture for Information hierarchy

What works

What to improve