Take Command Healthhttps://takecommandhealth.com/

Your landing page’s weakest score is Information hierarchy.

How Take Command Health ranks

  1. 1.Counterforce Health82
  2. 2.Claimable75
  3. 3.Fight Health Insurance70
  4. 4.Insurf68
  5. 5.Take Command Health64
Fix Information hierarchy
64Growth scoreupdated

category scores

Information hierarchy48Trust58
category scoresShowHide
Information hierarchy48Trust58

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Open Enrollment popup modal — Interstitial covers the headline and value prop, hijacking the first second with a secondary lead-gen offer aimed at a niche audience.
  2. Announcement bar Read More — Dark banner with its own bold button sits above the nav and competes with 'Set Up HRA' for the first click.
  3. Six-item dropdown nav — Solutions, Benefits Consultants, Businesses, Pricing, Company, Resources plus Sign In create heavy exit density before the primary CTA.
  4. See how simple CTA — Styled at the same green weight as 'Set Up HRA', so the fold has two equal-weight primary actions pulling in different directions.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Take Command Health
Counterforce Health
Claimable
Fight Health Insurance
Trust read
Take Command HealthReal product dashboard screenshot showing balances ($1,800.00, $405.10) and household enrollment UI
Insurf"BACKED BY Y COMBINATOR" badge above the hero logo
Claimable"Our Work and Stories Covered In:" press bar with The New York Times, Bloomberg, POLITICO, and TIME logos
Fight Health Insurance"10,000+ appeals generated" badge beneath the hero CTA
Counterforce Health"Made possible through grants from the NIH and University of Pennsylvania." beneath the hero CTA

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Take Command Health

How Take Command Health compares

Recommended rewrites

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Take Command Health’s headlineThe HRA platform that started it all.You set the budget. We handle enrollment, compliance, and employee support. No one has been doing this longer, and no one does it better.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Take Command Health mobile capture for Mobile web

What works

What to improve