Claimablehttps://getclaimable.com/

Your landing page’s weakest score is Trust.

How Claimable ranks

  1. 1.Counterforce Health82
  2. 2.Claimable75
  3. 3.Fight Health Insurance70
  4. 4.Insurf68
  5. 5.Take Command Health64
Fix Trust
75Growth scoreupdated

category scores

Trust62Value props76
category scoresShowHide
Trust62Value props76

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Claimable
Counterforce Health
Trust read
Claimable"Our Work and Stories Covered In:" press bar with The New York Times, Bloomberg, POLITICO, and TIME logos
Insurf"BACKED BY Y COMBINATOR" badge above the hero logo
Fight Health Insurance"10,000+ appeals generated" badge beneath the hero CTA
Counterforce Health"Made possible through grants from the NIH and University of Pennsylvania." beneath the hero CTA
Take Command HealthReal product dashboard screenshot showing balances ($1,800.00, $405.10) and household enrollment UI

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Claimable’s headline sellsWe make it easy to appeal health insurance denialsClaimable is on a mission to help everyone get the care they need and coverage they deserve.

Working

  • Names the exact job in plain language
  • 'Appeal approved!' badge shows the outcome
  • Major press logos back the claim

Could improve

  • Subhead is mission fluff, no specifics
  • No numbers: speed, cost, win rate
  • Doesn't say how the appeal gets made

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Claimable desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Claimable

How Claimable compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Claimable mobile capture for Mobile web

What works

What to improve