Fight Health Insurancehttps://fighthealthinsurance.com/

Your landing page’s weakest score is Information hierarchy.

How Fight Health Insurance ranks

  1. 1.Counterforce Health82
  2. 2.Claimable75
  3. 3.Fight Health Insurance70
  4. 4.Insurf68
  5. 5.Take Command Health64
Fix Information hierarchy
70Growth scoreupdated

category scores

Information hierarchy62Trust62
category scoresShowHide
Information hierarchy62Trust62

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Four secondary hero buttons — Explain My Denial, AI Chat, How to Help, and Professionals sit directly under the primary CTA at similar footprint, splitting the click.
  2. Nine-item nav row — Nine top links plus a Professional dropdown offer more exits than the fold has arguments, all before the hero pitch.
  3. Duplicate Generate Appeal button — A second green Generate Appeal in the header competes with the hero CTA and wraps awkwardly to a second nav row.
  4. Pay-what-Fight Health Insurance-want panel — A donation form with radio prices and a green Support button appears above the fold before the visitor has generated anything, adding a second same-weight conversion surface.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Fight Health Insurance
Counterforce Health
Trust read
Fight Health Insurance"10,000+ appeals generated" badge beneath the hero CTA
Insurf"BACKED BY Y COMBINATOR" badge above the hero logo
Claimable"Our Work and Stories Covered In:" press bar with The New York Times, Bloomberg, POLITICO, and TIME logos
Counterforce Health"Made possible through grants from the NIH and University of Pennsylvania." beneath the hero CTA
Take Command HealthReal product dashboard screenshot showing balances ($1,800.00, $405.10) and household enrollment UI

Mobile web

68Fair

The phone experience as a first-class citizen.

Fight Health Insurance mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fight Health Insurance

How Fight Health Insurance compares

Recommended rewrites

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Fight Health Insurance’s headlineFight Health InsuranceGenerate your healthcare claim appeal in minutes with AI. Free for everyone.

Working

Could improve