Counterforce Healthhttps://counterforcehealth.org/

Your landing page’s weakest score is Trust.

How Counterforce Health ranks

  1. 1.Counterforce Health82
  2. 2.Claimable75
  3. 3.Fight Health Insurance70
  4. 4.Insurf68
  5. 5.Take Command Health64
Fix Trust
82Growth scoreupdated

category scores

Trust78Mobile web78
category scoresShowHide
Trust78Mobile web78

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Trust read
Counterforce Health"Made possible through grants from the NIH and University of Pennsylvania." beneath the hero CTA
Insurf"BACKED BY Y COMBINATOR" badge above the hero logo
Claimable"Our Work and Stories Covered In:" press bar with The New York Times, Bloomberg, POLITICO, and TIME logos
Fight Health Insurance"10,000+ appeals generated" badge beneath the hero CTA
Take Command HealthReal product dashboard screenshot showing balances ($1,800.00, $405.10) and household enrollment UI

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Headline wraps six lines — The serif headline is oversized for the viewport, wrapping across three tall lines and pushing the CTA toward the bottom of the fold.
  2. Start Free Appeal button — The button stops well short of full width, leaving a desktop-proportioned pill instead of a thumb-friendly full-bleed CTA.

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Counterforce Health desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Counterforce Health’s headlineAppeal your health insurance denial in minutesWe help you write appeals to fight health insurance denials with our team of experts and state-of-the-art AI. Made by and for patients, doctors, and caregivers.

Working

Could improve

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Counterforce Health

How Counterforce Health compares

Recommended rewrites