Your landing page’s weakest score is Trust.
How Insurf ranks
68Growth scoreupdated
category scores
category scoresShowHide
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Insurf | "BACKED BY Y COMBINATOR" badge above the hero logo |
| "Our Work and Stories Covered In:" press bar with The New York Times, Bloomberg, POLITICO, and TIME logos | |
| "10,000+ appeals generated" badge beneath the hero CTA | |
| "Made possible through grants from the NIH and University of Pennsylvania." beneath the hero CTA | |
| Real product dashboard screenshot showing balances ($1,800.00, $405.10) and household enrollment UI |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Insurf’s headline sells
We find people and companies the plan that costs the least. We fight the denials that cost the most.
Working
- Names two concrete outcomes
- Least/most parallelism is memorable
- Audience links clarify who it's for
Could improve
- No numbers or proof of savings
- No subhead adds specifics
- Hero art decorates, doesn't demo
Mobile web
72FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Insurf compares
Recommended rewrites