Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Survicate
Sprig
Poth Labs
Trust read
Survicate4,7/5 star rating badge above the hero headline
Poth Labs"Trusted by teams at" logo strip (inkle, Sol, Composio, UnCircuit, Illume)
SprigCustomer logo row: Microsoft, Figma, DoorDash, Clay, Notion, Ramp (mobile fold)
RefinerIn-product NPS survey widget mockup ("How likely are you to recommend our service to a friend or a colleague?") with 0–1
UserpilotFeature tab bar listing "AI Data Analytics / AI Feedback Analysis / AI User Engagement"
Wynterimplicit context Wynter may benefit from pre-existing familiarity among its target audience.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Sign Up Free button — Muted mint blends into the sky and matches the ghost Book a Call weight; the primary action never dominates.
  2. Nav CTA pair — Purple Start Free and outlined Book a Call duplicate the hero CTAs, splitting the action across four buttons.
  3. Save Survicate's spot link — Underlined banner link is the first clickable element and pulls attention to a webinar before the value prop.
  4. Product tabs row — Four equal-weight tabs at the fold edge open a feature index right below the conversion pair.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Survicate’s headlineCapture, analyze, act. Build the ultimate program for customer feedback.Survey and listen to your customers across every channel, automatically identify key themes, and rally teams around feedback — all in Survicate's platform.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Survicate mobile capture for Mobile web

What works

What to improve

CTA

83Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Survicate

How Survicate compares

Recommended rewrites