Refinerhttps://refiner.io/

Your landing page’s weakest score is Trust.

How Refiner ranks

  1. 1.Poth Labs75
  2. 2.Sprig73
  3. 3.Survicate71
  4. 4.Wynter71
  5. 5.Userpilot70
  6. 6.Refiner69
Fix Trust
69Growth scoreupdated

category scores

Trust52CTA70
category scoresShowHide
Trust52CTA70

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Refiner
Sprig
Poth Labs
Survicate
Trust read
RefinerIn-product NPS survey widget mockup ("How likely are you to recommend our service to a friend or a colleague?") with 0–1
Poth Labs"Trusted by teams at" logo strip (inkle, Sol, Composio, UnCircuit, Illume)
SprigCustomer logo row: Microsoft, Figma, DoorDash, Clay, Notion, Ramp (mobile fold)
Survicate4,7/5 star rating badge above the hero headline
UserpilotFeature tab bar listing "AI Data Analytics / AI Feedback Analysis / AI User Engagement"
Wynterimplicit context Wynter may benefit from pre-existing familiarity among its target audience.

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Refiner
Wynter
Survicate
Poth Labs

Problems

  • no 'free' despite free trial in nav
  • labels inconsistent across page
  • four words, over 3-word limit

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Refiner’s headlineIn-app surveys that integrate with your product and data stackMeets the advanced needs of SaaS, fintech, and marketplace companies: native mobile SDKs, full brand customization, AI auto-tagging, customer data platform integration — everything you ever wanted.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Refiner desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Refiner mobile capture for Mobile web

What works

What to improve