Superpowerhttps://superpower.com/

Your landing page’s weakest score is Information hierarchy.

How Superpower ranks

  1. 1.Marek Health75
  2. 2.Function Health71
  3. 3.Superpower66
  4. 4.Lifeforce66
  5. 5.niahealth app64
  6. 6.InsideTracker63
Fix Information hierarchy
66Growth scoreupdated

category scores

Information hierarchy48Mobile web55
category scoresShowHide
Information hierarchy48Mobile web55

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Email capture modal — Fires on first paint and occludes the headline and hero CTA before the value prop is read.
  2. Occluded hero headline — "Superpower's new h... membersh..." is cut off mid-word by the modal, so the core promise never lands.
  3. Become a member nav — Styled at equal weight to the modal's "Continue for free", splitting the visitor between two conversion paths.
  4. Nav link row — Four links plus Log in offer exits before the primary action is even visible.

Mobile web

55Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Obscured hero CTAs — 'Become a member' and 'See what we test' are pinned under the modal card, visible but untappable.
  2. Chat bubble badge — A '1' notification counter pulls attention away from the buried primary CTAs at the fold's edge.
  3. Detached close button — The X floats top-left, disconnected from the modal card where users expect to dismiss it.

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Superpower’s headlineYour new health membershipMembers start with 100+ lab tests. $199…

Working

Could improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Superpower

How Superpower compares

Recommended rewrites

Trust

80Strong

Proof that the product is real, competent, and safe to try.

Superpower desktop capture for Trust

How Superpower compares

Trust read