Function Healthhttps://functionhealth.com/

Your landing page’s weakest score is Trust.

How Function Health ranks

  1. 1.Marek Health75
  2. 2.Function Health71
  3. 3.Superpower66
  4. 4.Lifeforce66
  5. 5.niahealth app64
  6. 6.InsideTracker63
Fix Trust
71Growth scoreupdated

category scores

Trust47Information hierarchy66
category scoresShowHide
Trust47Information hierarchy66

Trust

47Poor

Proof that the product is real, competent, and safe to try.

Function Health
Superpower
InsideTracker
Marek Health
Lifeforce
Trust read
Function Health"HSA/FSA Eligible" badge above the headline
niahealth app"Canada's #1 Proactive Health Platform" badge
InsideTracker"FEATURED ON" press bar with WSJ, Forbes, CNN, Sports Illustrated, and TODAY logos
Superpower"By physicians from" logo strip: Stanford, Harvard Medical School, UCSF, University of Oxford
Marek Health"50,000+ Marek Health clients transformed" with avatar thumbnails
Lifeforce"Lifeforce is America's largest longevity medicine program combining diagnostics, doctors, coaches, and science-backed l

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent modal — Covers the subheadline and hero CTA area, leaving the core pitch unreadable at first glance.
  2. I understand button — The most saturated button in the fold — it visually outranks the actual "Start testing" CTA.
  3. Join Function banner — A second styled link at the very top splits attention from the nav's "Start testing" CTA.
  4. Nav link row — Five links plus Log in, search, and hamburger create eight exits before the primary action.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Function Health

How Function Health compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Function Health’s headlineCheck your health.Every year. Starting with 160+ lab tests detecting 1000+ conditions. Just $365 per year—$1 per day.

Working

Could improve

Mobile web

85Strong

The phone experience as a first-class citizen.

Function Health mobile capture for Mobile web

What works

What to improve