InsideTrackerhttps://insidetracker.com/

Your landing page’s weakest score is Value props.

How InsideTracker ranks

  1. 1.Marek Health75
  2. 2.Function Health71
  3. 3.Superpower66
  4. 4.Lifeforce66
  5. 5.niahealth app64
  6. 6.InsideTracker63
Fix Value props
63Growth scoreupdated

category scores

Value props50Trust63
category scoresShowHide
Value props50Trust63

Value props

50Fair

Title, subtitle, hero — do they sell the product's true value?

InsideTracker’s headline vagueTrack everythingYour strongest, healthiest body and mind are closer than you think. Reach your potential with a personalized plan based on all your body's data.

Working

  • Blood-vial imagery hints at real testing
  • Floating DNA/Blood/Sleep words show scope
  • Press logos add instant credibility

Could improve

  • Headline could caption any tracker app
  • No numbers: biomarkers, days, results
  • 'Reach InsideTracker's potential' is stock filler

Trust

63Fair

Proof that the product is real, competent, and safe to try.

InsideTracker
Superpower
Trust read
InsideTracker"FEATURED ON" press bar with WSJ, Forbes, CNN, Sports Illustrated, and TODAY logos
niahealth app"Canada's #1 Proactive Health Platform" badge
Function Health"HSA/FSA Eligible" badge above the headline
Superpower"By physicians from" logo strip: Stanford, Harvard Medical School, UCSF, University of Oxford
Marek Health"50,000+ Marek Health clients transformed" with avatar thumbnails
Lifeforce"Lifeforce is America's largest longevity medicine program combining diagnostics, doctors, coaches, and science-backed l

Mobile web

63Fair

The phone experience as a first-class citizen.

InsideTracker mobile capture for Mobile web

What works

What to improve

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

InsideTracker

How InsideTracker compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

InsideTracker desktop capture for Information hierarchy

What works

What to improve