Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Strella
Conveo
Voicepanel
Trust read
Strella"Strella is an official connector in Claude and ChatGPT" announcement bar
MotivesProduct demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th
Listen Labs"Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image
Outset"Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile
VoicepanelCustomer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove)
Conveo"TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Strella
Voicepanel

Problems

  • demo click feels costly
  • stronger 'Try' CTA styled secondary
  • no product-value payoff in label

Mobile web

72Fair

The phone experience as a first-class citizen.

Strella mobile capture for Mobile web

What works

What to improve

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Strella desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Strella’s headlineRun 100 customer interviews by tomorrow morningStrella is a customer research platform that uses AI to run in-depth interviews and generate actionable insights in just a few hours.

Working

Could improve