Your landing page’s weakest score is Trust.
How Strella ranks
Trust
58FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Strella | "Strella is an official connector in Claude and ChatGPT" announcement bar |
| Product demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th | |
| "Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image | |
| "Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile | |
| Customer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove) | |
| "TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- demo click feels costly
- stronger 'Try' CTA styled secondary
- no product-value payoff in label
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
80StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Run 100 customer interviews by tomorrow morning
Strella is a customer research platform that uses AI to run in-depth interviews and generate actionable insights in just a few hours.
Working
Could improve
