Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Listen Labs
Conveo
Voicepanel
Strella
Motives
Outset
Trust read
Listen Labs"Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image
MotivesProduct demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th
Outset"Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile
Strella"Strella is an official connector in Claude and ChatGPT" announcement bar
VoicepanelCustomer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove)
Conveo"TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Listen Labs
Voicepanel

Problems

  • demo ask feels sales-call costly
  • three label variants for one action
  • email required before any value
  • no value promise in the label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Listen Labs’s headlineCustomer Understanding, Loud and ClearWhat people think, why they think it, and what to do about it. From real, human interviews.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Listen Labs desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Listen Labs mobile capture for Mobile web

What works

What to improve