Motiveshttps://motives.ai/

Your landing page’s weakest score is Trust.

How Motives ranks

  1. 1.Voicepanel74
  2. 2.Strella73
  3. 3.Conveo73
  4. 4.Listen Labs69
  5. 5.Outset67
  6. 6.Motives66
Fix Trust
66Growth scoreupdated

category scores

Trust54CTA62
category scoresShowHide
Trust54CTA62

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Motives
Conveo
Voicepanel
Strella
Trust read
MotivesProduct demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th
Listen Labs"Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image
Outset"Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile
Strella"Strella is an official connector in Claude and ChatGPT" announcement bar
VoicepanelCustomer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove)
Conveo"TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Motives
Voicepanel
Listen Labs
Outset
Strella
Conveo

Problems

  • demo click feels costly
  • twin buttons split attention
  • secondary sits in first position
  • no in-product or self-serve path

Mobile web

62Fair

The phone experience as a first-class citizen.

Motives mobile capture for Mobile web

What works

What to improve

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Motives desktop capture for Information hierarchy

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Motives’s headlineReal qual, really fast for creative testingMotives AI conducts up to 60-minute in-depth video interviews with real consumers then delivers actionable insights in 48 hours. Validate concepts, test assets, and understand consumer thinking.

Working

Could improve