Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Outset
Conveo
Voicepanel
Strella
Motives
Trust read
Outset"Trusted by the most respected enterprises" logo strip with the HIPCAMP logo visible on mobile
MotivesProduct demo visual showing a real interview participant on video next to the AI interviewer prompt "What do you love th
Listen Labs"Customer Preference: Concept 1 80% / Concept 2 40%" feature UI overlay on the hero image
Strella"Strella is an official connector in Claude and ChatGPT" announcement bar
VoicepanelCustomer logo strip (Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove)
Conveo"TRUSTED BY THE FORTUNE 500" logo strip with Google, Unilever, Canva, AB InBev, General Mills

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Outset’s headline vagueUnderstand humans. Build the future.The hub for your customer understanding, powered by context-aware AI-moderated interviews and simulated human data.

Working

  • Subhead names the real mechanism
  • Hero shows actual interview footage
  • Banner flags Digital Twins launch

Could improve

  • H1 is a generic abstraction stack
  • No numbers or scale claims anywhere
  • 'Hub' softens the core offering

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Outset

How Outset compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Outset desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Outset mobile capture for Mobile web

What works

What to improve