Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Announcement banner — Full-width orange bar with 'See more' link outshouts the hero and adds an exit path before the headline.
  2. Nav menu row — Six top-level items, four with dropdowns, plus Sign in — roughly a dozen exit paths competing with 'Book a demo'.
  3. Hero 'Book a demo' — Primary CTA is small, isolated below the subhead, and duplicates the nav CTA at a different visual weight.
  4. Report card collage — Dense cluster of tiny screenshots and faces with unreadable body text — adds cognitive load without a single clear takeaway.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Conveo
Voicepanel

Problems

  • 'Book' makes the click feel costly
  • demo gate; no self-serve entry
  • no value payoff in the label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Conveo’s headlineGrowth through always-on consumer understandingConveo's AI-moderator interviews real people that compound into a queryable understanding layer: research-grade, available to every team.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Conveo desktop capture for Trust

How Conveo compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Conveo mobile capture for Mobile web

What works

What to improve