CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cascadia Motion
READ THE FULL PRESS RELEASE HERE
Curtis Instruments
Sevcon (BorgWarner Gen4/Gen5)

Problems

  • no CTA anywhere in the fold
  • nav links are only clickables
  • mobile fold has zero actions

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Curtis Instruments
Cascadia Motion
Sevcon (BorgWarner Gen4/Gen5)
Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4
Trust read
SteinmetzNo visible trust signal identified.
Cascadia MotionHero photo of real Cascadia Motion-branded drive units and inverters on a workshop shelf
SME Group (Bonfiglioli SME)Header contact line: "Via Eroi d'Italia 140 - 73056 - Taurisano (LE) +39 0833 1934111"
Curtis InstrumentsHeadline "Curtis Instruments Joins Parker Hannifin" with Parker and Curtis logos
Sevcon (BorgWarner Gen4/Gen5)"View our 2026 Sustainability Report" link implying published corporate reporting
Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4Hero background video stills showing real motor assembly and lab work in DANA TM4 facilities

Mobile web

48Poor

The phone experience as a first-class citizen.

Steinmetz mobile capture for Mobile web

What works

What to improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Steinmetz desktop capture for Information hierarchy

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Steinmetz’s headlineNEXT-GENERATION MOTOR CONTROLLERSFOR HIGH PERFORMANCE EVs

Working

Could improve