Curtis Instrumentshttps://curtisinstruments.com/

Your landing page’s weakest score is Value props.

How Curtis Instruments ranks

  1. 1.Cascadia Motion52
  2. 2.Sevcon (BorgWarner Gen4/Gen5)51
  3. 3.Steinmetz49
  4. 4.Curtis Instruments48
  5. 5.Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM445
  6. 6.SME Group (Bonfiglioli SME)40
Fix Value props
48Growth scoreupdated

category scores

Value props28CTA44
category scoresShowHide
Value props28CTA44

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

Curtis Instruments’s headline vagueCurtis Instruments Joins Parker HannifinREAD THE FULL PRESS RELEASE HERE

Working

  • Parker brand adds credibility
  • Real product photos below hero
  • Clean, uncluttered fold

Could improve

  • Headline is news, not a value prop
  • Subhead points to a press release
  • No claim about what Curtis makes

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

READ THE FULL PRESS RELEASE HERE
Curtis Instruments
Cascadia Motion

Problems

  • links to press release, not product
  • plain text link, no button styling
  • six words, over length
  • no product CTA anywhere in fold

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Curtis Instruments desktop capture for Information hierarchy

What works

What to improve

Mobile web

54Fair

The phone experience as a first-class citizen.

Curtis Instruments mobile capture for Mobile web

What works

What to improve

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Curtis Instruments desktop capture for Trust

How Curtis Instruments compares

Trust read