Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4https://danatm4.com/

Your landing page’s weakest score is CTA.

How Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 ranks

  1. 1.Cascadia Motion52
  2. 2.Sevcon (BorgWarner Gen4/Gen5)51
  3. 3.Steinmetz49
  4. 4.Curtis Instruments48
  5. 5.Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM445
  6. 6.SME Group (Bonfiglioli SME)40
Fix CTA
45Growth scoreupdated

category scores

CTA42Value props42
category scoresShowHide
CTA42Value props42

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cascadia Motion
READ THE FULL PRESS RELEASE HERE
Curtis Instruments
Sevcon (BorgWarner Gen4/Gen5)

Problems

  • no CTA anywhere in either fold
  • hero is a pure brand statement
  • nav links are the only actions

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4’s headline vagueMore than 50 years of leadership

Working

  • '50 years' signals longevity and trust
  • Factory video hints at real manufacturing
  • 'We electrify everything' clarifies below fold

Could improve

  • Headline never names the product category
  • No subhead — zero specifics in the fold
  • Best line buried below the hero

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 desktop capture for Trust

How Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 compares

Trust read

Mobile web

44Poor

The phone experience as a first-class citizen.

Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 mobile capture for Mobile web

What works

What to improve

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 desktop capture for Information hierarchy

What works

What to improve