Your landing page’s weakest score is Value props.
How Sevcon (BorgWarner Gen4/Gen5) ranks
Value props
32PoorTitle, subtitle, hero — do they sell the product's true value?
Powering Tomorrow
View our 2026 Sustainability Report
Working
- Short, bold, instantly readable
- Clean single-message fold
- On-brand energy/mobility theme
Could improve
- Never names Sevcon or Gen4/Gen5
- No numbers, specs, or outcomes
- Subhead sells a report, not a product
CTA
44PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- text link, no button footprint
- 5 words, too long
- points to report, not product
- no product-value payoff
Trust
44PoorProof that the product is real, competent, and safe to try.

How Sevcon (BorgWarner Gen4/Gen5) compares
Trust read
Mobile web
66FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
70FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
