Your landing page’s weakest score is Value props.

Fix Value props
60Growth scoreupdated

category scores

category scoresShowHide

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

Solva’s headline vagueFor Better Insurance Outcomes

Working

  • Names the insurance category
  • Gestures at an outcome, not a feature
  • Compliance badges add credibility

Could improve

  • No subhead explaining the product
  • "Better" is unmeasurable and generic
  • Skyline image shows nothing about product

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Solva
Shift Technology
Trust read
SolvaHIPAA, ISO 27001, GDPR, and SOC 2 compliance badges below the CTA
SixfoldAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Gradient AINo visible trust signal identified.
FederatoNo visible trust signal identified.
Shift Technology"Trusted by" logo strip with Amica, Assurant, AXA, Central, Economical, Grange, and Elephant
CLARA Analytics"Since 2017" longevity heading at the base of the fold

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Solva

How Solva compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Solva desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Solva mobile capture for Mobile web

What works

What to improve