Your landing page’s weakest score is Trust.

Fix Trust
55Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Owl.co
Adaptional
Kyber
CLARA Analytics
Trust read
Gradient AINo visible trust signal identified.
AdaptionalDetailed claims-review product UI showing a Claims table (Loss State, Adjuster, Status, Findings) and Reserves charts
CLARA Analytics"Since 2017" longevity heading at the base of the fold
Charlee.aiNo visible trust signal identified.
Kyber"See how Kyber connects with Guidewire Claim Center" integration banner
Owl.co"02 — IN PRODUCTION AT" logo strip with Sun Life, WSIB, Symetra, The Hartford, OneAmerica

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero image — The sliced-skyscraper graphic consumes over half the viewport, pushing the body copy and CTA far below the fold.
  2. Truncated body copy — The supporting paragraph starts at the very bottom edge and is cut mid-sentence, so the value explanation is unreadable.
  3. Chat bubble overlap — The floating widget sits directly on top of the paragraph text, obscuring the word 'insurers'.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gradient AI

How Gradient AI compares

Recommended rewrites

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Gradient AI’s headlineDecision intelligence that gives you an advantage beyond the numbersGain a strategic edge in assessing risk and managing claims. Our AI platform for insurers elevates decision-making enterprise-wide, enabling you to increase profitability while delivering better real-world outcomes for the people you serve.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Gradient AI desktop capture for Information hierarchy

What works

What to improve