Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Akur8
hyperexponential
Tesora
Trust read
FederatoNo visible trust signal identified.
Tesora"BACKED BY" Foundation Capital and Y Combinator S25 badges under the hero CTA
hyperexponential"Top global carriers trust hx for underwriting decisions across $75bn+ in annual commercial P&C premium" with Aviva and
Akur8"350+ insurers worldwide chose Akur8" above a logo wall of named insurers (Amica, Assurant, AAA, Arch Insurance)
EarnixNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Federato’s headline vagueBetter decisioning built in, not bolted onBring the full context of your business to every decision so you never drift off strategy in execution.

Working

  • Sharp wedge vs bolt-on AI rivals
  • Banner reinforces the same story
  • Hero shows real product screen

Could improve

  • Never says what Federato is
  • Subhead is all abstraction
  • No numbers or proof points

Mobile web

62Fair

The phone experience as a first-class citizen.

Federato mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Federato

How Federato compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Federato desktop capture for Information hierarchy

What works

What to improve