Shift Technologyhttps://shift-technology.com/

Your landing page’s weakest score is Value props.

How Shift Technology ranks

  1. 1.Shift Technology70
  2. 2.Sixfold65
  3. 3.Federato63
  4. 4.CLARA Analytics62
  5. 5.Solva60
  6. 6.Gradient AI55
Fix Value props
70Growth scoreupdated

category scores

Value props58CTA68
category scoresShowHide
Value props58CTA68

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Shift Technology’s headline vagueAgents that transform insurers' most critical workEmpowering teams to work smarter and serve better

Working

  • Names the insurer audience directly
  • Strong logo proof: AXA, Amica, Assurant
  • Timely 'agents' positioning

Could improve

  • 'Most critical work' never defined
  • Subhead is generic filler
  • No numbers or named outcomes

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shift Technology

Problems

  • 'Request' feels like asking, not getting
  • no immediate value in the click
  • two contact-style CTAs, no product path

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Shift Technology desktop capture for Trust

How Shift Technology compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Shift Technology desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Shift Technology mobile capture for Mobile web

What works

What to improve