Your landing page’s weakest score is Value props.

Fix Value props
44Growth scoreupdated

category scores

category scoresShowHide

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

ShiftAdmin’s headline vagueLoginEnter your e-mail and password to login to your ShiftAdmin account:

Working

  • Zero friction for returning users
  • Phone number is prominent
  • QGenda brand lends credibility

Could improve

  • No value prop anywhere in the fold
  • Hero image shows a phone call, not the product
  • New visitors learn nothing about scheduling

Trust

38Poor

Proof that the product is real, competent, and safe to try.

ShiftAdmin
Amion
Scheduling Wizard
MedRez
Trust read
ShiftAdmin"A QGENDA COMPANY" tagline under the ShiftAdmin logo plus the 1-888-SHIFT40 phone line
Scheduling Wizard"Backed by Y Combinator" badge above the hero headline
Amion"Trusted by over 11,000 departments at leading US health systems" with logos of Northwestern Medicine, Mount Sinai, UCSF
QGendaNo visible trust signal identified.
Lightning Bolt (PerfectServe)No visible trust signal identified.
MedRezDetailed schedule-viewer screenshot on iPad and iPhone showing real UI ("Request days off", "Download a PDF of your sche

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LOGIN
ShiftAdmin

How ShiftAdmin compares

Recommended rewrites

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

ShiftAdmin desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

ShiftAdmin mobile capture for Mobile web

What works

What to improve