Your landing page’s weakest score is CTA.

Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Amion
Lightning Bolt (PerfectServe)
Scheduling Wizard

Problems

  • 'Learn More' promises reading, not value
  • ignores headline's scheduling promise
  • header login fields compete for attention

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Learn More CTA — Vague label styled identically to Email Sign In, so the fold has two navy buttons and no clear primary action.
  2. Access code login cluster — Three same-row controls (input, Login, Email Sign In) compete with the hero CTA and confuse first-time visitors vs returning users.
  3. Nav with three dropdowns — Six nav items plus dropdown carets offer many exit paths before the visitor reaches the hero promise.
  4. Hero screenshot laptop photo — The dense schedule screenshot is too small and angled to communicate the product; it adds visual noise behind the headline.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Amion’s headlineBuilt for clinicians, loved by schedulersSee why over 250,000 providers trust their schedules to Amion

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Amion mobile capture for Mobile web

What works

What to improve

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Amion desktop capture for Trust

How Amion compares

Trust read