Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Scheduling Wizard
Amion
Trust read
Scheduling Wizard"Backed by Y Combinator" badge above the hero headline
Amion"Trusted by over 11,000 departments at leading US health systems" with logos of Northwestern Medicine, Mount Sinai, UCSF
QGendaNo visible trust signal identified.
Lightning Bolt (PerfectServe)No visible trust signal identified.
MedRezDetailed schedule-viewer screenshot on iPad and iPhone showing real UI ("Request days off", "Download a PDF of your sche
ShiftAdmin"A QGENDA COMPANY" tagline under the ShiftAdmin logo plus the 1-888-SHIFT40 phone line

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Scheduling Wizard
Lightning Bolt (PerfectServe)

Problems

  • outcome of click is unclear
  • low contrast vs. nav's yellow pill
  • 4 words, reads slow
  • two competing CTA labels

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Scheduling Wizard desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Scheduling Wizard’s headlineNever Schedule Again.We save GME programs, provider groups and private practices hundreds of hours through our cutting-edge approach to physician schedule creation.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Scheduling Wizard mobile capture for Mobile web

What works

What to improve