Your landing page’s weakest score is Trust.
How Sana Benefits ranks
Trust
42PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Sana Benefits | No visible trust signal identified. |
| "RUNWAY RETURNED $875K — Series B case study" stat card | |
| No visible trust signal identified. | |
| Phone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri | |
| No visible trust signal identified. | |
| "Member Portal" login button in the header indicating a live product with existing members |
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- no payoff — click feels like sales talk
- conflicts with nav's 'Get Quote'
- vague deliverable vs. quote CTA
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Healthcare benefits that actually feel like care
Flexible, affordable coverage with built-in primary care—made for small and midsize businesses that want great benefits without the hassle.
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
76FairThe phone experience as a first-class citizen.

What works
What to improve
