Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Sidecar Health
Prescience, Inc.
Trust read
Sana BenefitsNo visible trust signal identified.
Prescience, Inc."RUNWAY RETURNED $875K — Series B case study" stat card
GravieNo visible trust signal identified.
Sidecar HealthPhone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri
CentivoNo visible trust signal identified.
Curative"Member Portal" login button in the header indicating a live product with existing members

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sana Benefits
Prescience, Inc.
Sidecar Health
Centivo

Problems

  • no payoff — click feels like sales talk
  • conflicts with nav's 'Get Quote'
  • vague deliverable vs. quote CTA

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Sana Benefits’s headlineHealthcare benefits that actually feel like careFlexible, affordable coverage with built-in primary care—made for small and midsize businesses that want great benefits without the hassle.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Sana Benefits desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Sana Benefits mobile capture for Mobile web

What works

What to improve