Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Sidecar Health
Prescience, Inc.
Trust read
GravieNo visible trust signal identified.
Prescience, Inc."RUNWAY RETURNED $875K — Series B case study" stat card
Sana BenefitsNo visible trust signal identified.
Sidecar HealthPhone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri
CentivoNo visible trust signal identified.
Curative"Member Portal" login button in the header indicating a live product with existing members

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Gravie’s headline undersellsBetter benefits. Lower costs. Zero trade-offs.Most employers think they have to choose. Gravie proves otherwise with innovative plan designs, flexible benefits, and world-class customer support. Finally, health benefits that actually work.

Working

  • Names the cost-vs-quality trade-off directly
  • "Zero trade-offs" is a bold, memorable stance
  • Subhead speaks to employer frustration

Could improve

  • No numbers backing "lower costs"
  • "Innovative" and "world-class" are filler
  • Stock high-five image shows nothing

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gravie

How Gravie compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Gravie desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Gravie mobile capture for Mobile web

What works

What to improve