Your landing page’s weakest score is Trust.
How Gravie ranks
category scores
category scoresShowHide
Trust
42PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Gravie | No visible trust signal identified. |
| "RUNWAY RETURNED $875K — Series B case study" stat card | |
| No visible trust signal identified. | |
| Phone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri | |
| No visible trust signal identified. | |
| "Member Portal" login button in the header indicating a live product with existing members |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Better benefits. Lower costs. Zero trade-offs.
Most employers think they have to choose. Gravie proves otherwise with innovative plan designs, flexible benefits, and world-class customer support. Finally, health benefits that actually work.
Working
- Names the cost-vs-quality trade-off directly
- "Zero trade-offs" is a bold, memorable stance
- Subhead speaks to employer frustration
Could improve
- No numbers backing "lower costs"
- "Innovative" and "world-class" are filler
- Stock high-five image shows nothing
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Gravie compares
Recommended rewrites
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
