Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Sidecar Health
Trust read
CentivoNo visible trust signal identified.
Prescience, Inc."RUNWAY RETURNED $875K — Series B case study" stat card
Sana BenefitsNo visible trust signal identified.
GravieNo visible trust signal identified.
Sidecar HealthPhone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri
Curative"Member Portal" login button in the header indicating a live product with existing members

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Centivo’s headline undersellsYou wouldn't trust a random stranger with your hair. Why should your healthcare be any different?Centivo puts primary care - and real, trusting relationships - at the center of your plan.

Working

  • Emotional analogy makes trust gap felt
  • Subhead names primary-care-first model
  • Distinctive voice, not category buzzwords

Could improve

  • Headline never says what Centivo is
  • No numbers: savings, $0 care, members
  • Hero image decorates, doesn't demo

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Centivo

How Centivo compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Centivo mobile capture for Mobile web

What works

What to improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Centivo desktop capture for Information hierarchy

What works

What to improve