Curativehttps://curative.com/

Your landing page’s weakest score is Trust.

How Curative ranks

  1. 1.Sidecar Health72
  2. 2.Prescience, Inc.70
  3. 3.Curative66
  4. 4.Sana Benefits66
  5. 5.Centivo63
  6. 6.Gravie62
Fix Trust
66Growth scoreupdated

category scores

Trust42CTA64
category scoresShowHide
Trust42CTA64

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Curative
Sidecar Health
Prescience, Inc.
Trust read
Curative"Member Portal" login button in the header indicating a live product with existing members
Prescience, Inc."RUNWAY RETURNED $875K — Series B case study" stat card
Sana BenefitsNo visible trust signal identified.
GravieNo visible trust signal identified.
Sidecar HealthPhone mockup of the real app showing provider search in Columbus, OH with named providers, care-quality ratings, and pri
CentivoNo visible trust signal identified.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Curative
Prescience, Inc.
Sidecar Health
Centivo
Sana Benefits

Problems

  • click promises contact, not value
  • no self-serve path in the fold
  • doesn't echo the $0 headline promise

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Curative desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Curative mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Curative’s headlineCurative health plan No copays. No deductibles. No...really.It's a new kind of employer-sponsored health insurance based on affordability, engagement, and simplicity. With Curative, you can focus on healthcare, not health cost.

Working

Could improve