Your landing page’s weakest score is Trust.
How Rovi Health ranks
Trust
52FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Rovi Health | "ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo |
| No visible trust signal identified. | |
| Care Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow | |
| Transcarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t | |
| "Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay) | |
| No visible trust signal identified. |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- no action verb — reads as a label
- no payoff implied by the click
- nav says 'Get started' — inconsistent
- overlaps with 'Book a demo' next to it
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
A clinician in every member's pocket.
Rovi gives members access to a clinician who guides their care by finding quality doctors, navigating benefits, and keeping members healthy.
Working
Could improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
