Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Rovi Health
Quantum Health
Trust read
Rovi Health"ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo
Included HealthNo visible trust signal identified.
TranscarentCare Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow
AccoladeTranscarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t
Quantum Health"Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay)
RightwayNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rovi Health
Transcarent
Included Health
Quantum Health
Accolade

Problems

  • no action verb — reads as a label
  • no payoff implied by the click
  • nav says 'Get started' — inconsistent
  • overlaps with 'Book a demo' next to it

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Rovi Health desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Rovi Health’s headlineA clinician in every member's pocket.Rovi gives members access to a clinician who guides their care by finding quality doctors, navigating benefits, and keeping members healthy.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Rovi Health mobile capture for Mobile web

What works

What to improve