Included Healthhttps://includedhealth.com/

Your landing page’s weakest score is Trust.

How Included Health ranks

  1. 1.Rovi Health70
  2. 2.Quantum Health70
  3. 3.Included Health65
  4. 4.Transcarent63
  5. 5.Rightway61
  6. 6.Accolade60
Fix Trust
65Growth scoreupdated

category scores

Trust48Value props62
category scoresShowHide
Trust48Value props62

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Quantum Health
Rovi Health
Trust read
Included HealthNo visible trust signal identified.
Rovi Health"ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo
TranscarentCare Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow
AccoladeTranscarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t
Quantum Health"Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay)
RightwayNo visible trust signal identified.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Included Health’s headline vagueIncluded Health is designed to treat you betterCare for everything, anytime, no matter where you are — it's all Included.

Working

  • Warm, human tone with brand pun
  • "Anytime, anywhere" signals access
  • Member-focused framing, clear audience

Could improve

  • No concrete services or outcomes in fold
  • Zero numbers or proof points
  • Hero image decorates, doesn't demonstrate

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Included Health

How Included Health compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Included Health desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Included Health mobile capture for Mobile web

What works

What to improve