Rightwayhttps://rightwayhealthcare.com/

Your landing page’s weakest score is Trust.

How Rightway ranks

  1. 1.Rovi Health70
  2. 2.Quantum Health70
  3. 3.Included Health65
  4. 4.Transcarent63
  5. 5.Rightway61
  6. 6.Accolade60
Fix Trust
61Growth scoreupdated

category scores

Trust44CTA58
category scoresShowHide
Trust44CTA58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Quantum Health
Rovi Health
Transcarent
Trust read
RightwayNo visible trust signal identified.
Rovi Health"ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo
Included HealthNo visible trust signal identified.
TranscarentCare Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow
AccoladeTranscarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t
Quantum Health"Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rightway
Transcarent
Included Health
Quantum Health
Accolade

Problems

  • absent from mobile fold
  • small nav button, not in hero
  • 'Request' feels costly, sales-gated
  • hero pills are labels, not actions

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Rightway desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Rightway mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Rightway’s headlineStop choosing between employee health and your bottom line.With Rightway as your healthcare benefits partner, you don't have to compromise employee health, happiness, or your company's results.

Working

Could improve