Accoladehttps://accolade.com/

Your landing page’s weakest score is Trust.

How Accolade ranks

  1. 1.Rovi Health70
  2. 2.Quantum Health70
  3. 3.Included Health65
  4. 4.Transcarent63
  5. 5.Rightway61
  6. 6.Accolade60
Fix Trust
60Growth scoreupdated

category scores

Trust44Mobile web54
category scoresShowHide
Trust44Mobile web54

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Accolade
Quantum Health
Rovi Health
Transcarent
Trust read
AccoladeTranscarent and Accolade have come together to deliver a single, seamless experience for accessing benefits, care, and t
Rovi Health"ROVI INTELLIGENCE" product card showing a specific member case (A1C 7.8 → 8.2 over 90d, ED visit · refill gap 22d, Endo
Included HealthNo visible trust signal identified.
TranscarentCare Assistant chat demo showing "Follow up in 2 weeks with your ENT specialist" scheduling flow
Quantum Health"Trusted by 500+ leading organizations" with named logos (Boston Scientific, Houston Methodist, Mary Kay)
RightwayNo visible trust signal identified.

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Full-height hero image — Consumes most of the first viewport and pushes the headline and both primary CTAs below the fold.
  2. Five-line serif headline — Desktop headline scaled down too little, wrapping into five lines that displace the CTA further.
  3. Clipped body paragraph — Long desktop-length copy runs off the fold mid-sentence, delaying any tappable action.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Accolade

How Accolade compares

Recommended rewrites

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Accolade’s headlineSimplifying healthcare and benefits for you and your familyAccolade helps you live your healthiest life. With personalized support, on-demand care, and benefits and health guidance, we make it easy to get answers, appointments, and advice. You're never alone in your healthcare journey. Rely on Acco

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Accolade desktop capture for Information hierarchy

What works

What to improve