Your landing page’s weakest score is CTA.

Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Quantum Health
Transcarent
Included Health

Problems

  • 'sales' makes click feel costly
  • small footprint vs hero headline
  • no value promised for the click

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Quantum Health’s headline sellsGuide your people to better careLower costs. Happier, healthier employees. Our healthcare navigation solutions give your people support at every step, guiding them toward smarter, more cost-effective care decisions

Working

  • Names real outcomes: lower costs, healthier employees
  • Speaks directly to HR/benefits buyer
  • 500+ orgs logo bar backs the claim

Could improve

  • No numbers anywhere in the hero copy
  • Video thumbnail shows nothing about the product
  • 'Better care' is soft; savings stat would land harder

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Quantum Health desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Quantum Health desktop capture for Trust

How Quantum Health compares

Trust read

Mobile web

74Fair

The phone experience as a first-class citizen.

Quantum Health mobile capture for Mobile web

What works

What to improve