Rohttps://ro.co/

Your landing page’s weakest score is Information hierarchy.

How Ro ranks

  1. 1.Found74
  2. 2.RonanRx Inc.69
  3. 3.Ro65
  4. 4.Henry Meds63
  5. 5.Hims & Hers62
  6. 6.Mochi Health57
Fix Information hierarchy
65Growth scoreupdated

category scores

Information hierarchy58Value props58
category scoresShowHide
Information hierarchy58Value props58

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Equal-weight hero panels — Two same-size cards (GLP-1 and Chrissy Metz) compete at identical visual weight, so no single message wins the first glance.
  2. Small dark Start now — The only visible CTA is a compact dark pill buried at the bottom of the left card, outside the natural headline-to-action scan path.
  3. Eight-item nav row — Weight Loss through What We Treat gives eight exit paths styled as prominently as anything else in the fold.
  4. Healthier on Ro headline — The headline floats alone with no subtitle or CTA attached, so the value prop reads as a label rather than an argument.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Ro’s headline vagueHealthier on Ro

Working

  • Outcome-flavored, brand-forward headline
  • GLP-1 banner adds price + qualification hook
  • Trust chips: online process, no insurance

Could improve

  • H1 could caption any health brand
  • No subhead explaining what Ro does
  • No numbers or proof beyond 'millions'

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ro

How Ro compares

Recommended rewrites

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Ro desktop capture for Trust

How Ro compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Ro mobile capture for Mobile web

What works

What to improve