Your landing page’s weakest score is Trust.
How Found ranks
74Growth scoreupdated
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Found | Cigna, Anthem, and BlueCross BlueShield insurer logos beneath the mobile CTAs |
| "Licensed doctors & pharmacists — Doctors review your plan, Pharmacists check prescriptions" credential strip below the | |
| Real Wegovy injection pen and Novo-stamped pill shown in the "Start your weight loss today" tile | |
| "Trusted by millions of members" bullet list with "Free and discreet shipping," "100% online process," "No insurance req | |
| Doctor-on-video-call hero imagery depicting the telehealth consult experience | |
| Press logo bar featuring Forbes, Business Insider, Everyday Health, ConsumerAffairs, BestLife, and Børsen |
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Two same-weight CTAs — "Get started" and "Start with a free insurance check" sit stacked at near-equal visual weight, splitting the click decision.
- Nav link row — Five nav items plus dropdowns and Log in offer seven exits before the visitor reaches the hero CTA.
- Promo banner — The $100-off banner is the first thing in the scan path and pulls attention above the headline with a footnoted, conditional offer.
- Proof text on video — The three benefit bullets sit directly over busy video imagery, reducing legibility of the strongest proof points.
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Found compares
Recommended rewrites
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Found’s headline
Proven weight loss, the affordable way
Working
Could improve