Your landing page’s weakest score is Value props.

Fix Value props
57Growth scoreupdated

category scores

category scoresShowHide

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Mochi Health’s headline vaguePersonalized care. More ways to get there.Doctor-prescribed treatments. Explore your insurance options and get matched toward care that fits your life.

Working

  • Real drug names and prices in banner
  • Doctor-prescribed builds trust
  • Press logos (Forbes, BI) add proof

Could improve

  • H1 could caption any health brand
  • Promo modal hides the hero on load
  • No outcome or condition named in H1

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. 50% off modal — Full-screen overlay blocks the headline and coverage form, hijacking the first impression before the value prop lands.
  2. Truncated hero headline — "Personalized care. More ways there." is half-hidden behind the modal, so the core message is unreadable at a glance.
  3. Buried coverage form — The "benefits to work" form and its Check-Mochi Health's-coverage CTA sit dimmed behind the overlay, invisible in the scan path.
  4. Nav dual CTAs — "Sign in" and "Get started" compete at equal prominence with the modal's "Claim Mochi Health's offer," splitting the primary action.

Mobile web

54Fair

The phone experience as a first-class citizen.

Mochi Health mobile capture for Mobile web

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Mochi Health desktop capture for Trust

How Mochi Health compares

Trust read

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mochi Health

How Mochi Health compares

Recommended rewrites