Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

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Trust

44Poor

Proof that the product is real, competent, and safe to try.

Henry Meds
Ro
RonanRx Inc.
Mochi Health
Found
Hims & Hers
Trust read
Henry MedsDoctor-on-video-call hero imagery depicting the telehealth consult experience
RonanRx Inc."Licensed doctors & pharmacists — Doctors review your plan, Pharmacists check prescriptions" credential strip below the
Hims & HersReal Wegovy injection pen and Novo-stamped pill shown in the "Start your weight loss today" tile
Ro"Trusted by millions of members" bullet list with "Free and discreet shipping," "100% online process," "No insurance req
Mochi HealthPress logo bar featuring Forbes, Business Insider, Everyday Health, ConsumerAffairs, BestLife, and Børsen
FoundCigna, Anthem, and BlueCross BlueShield insurer logos beneath the mobile CTAs

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Henry Meds’s headline undersellsYour Health, Simplified.Affordable, personalized care from the comfort of your home.

Working

  • "No Insurance, No Waiting Rooms" removes real friction
  • Hero image shows the telehealth visit in action
  • Service chips name concrete treatments (GLP-1, HRT)

Could improve

  • Headline could caption any telehealth brand
  • "Affordable" claimed with no price or number
  • No proof points or outcomes in the fold

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Henry Meds

How Henry Meds compares

Recommended rewrites

Mobile web

68Fair

The phone experience as a first-class citizen.

Henry Meds mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Henry Meds desktop capture for Information hierarchy

What works

What to improve