Your landing page’s weakest score is Trust.
How Hims & Hers ranks
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Hims & Hers | Real Wegovy injection pen and Novo-stamped pill shown in the "Start your weight loss today" tile |
| "Licensed doctors & pharmacists — Doctors review your plan, Pharmacists check prescriptions" credential strip below the | |
| "Trusted by millions of members" bullet list with "Free and discreet shipping," "100% online process," "No insurance req | |
| Doctor-on-video-call hero imagery depicting the telehealth consult experience | |
| Press logo bar featuring Forbes, Business Insider, Everyday Health, ConsumerAffairs, BestLife, and Børsen | |
| Cigna, Anthem, and BlueCross BlueShield insurer logos beneath the mobile CTAs |
Mobile web
58FairThe phone experience as a first-class citizen.
1- GLP-1 promo bar — Second sticky band above the header pushes the hero and CTAs further down the phone viewport.
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Hims & Hers compares
Recommended rewrites
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Hims & Hers’s headline
The care you've always deserved
Working
Could improve