Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

pricen.ao
CostCertified (Bolster)
Clear Estimates
Countfire
Buildxact
Groundplan
Trust read
pricen.ao"Sem spam. Avisamos-te assim que abrirmos o acesso." reassurance micro-copy under the waitlist CTA
CostCertified (Bolster)Stat band with named customers: "5× Estimating speed — Mesa Custom Homes", "60% Less time on admin — Mangino Home Improv
BuildxactHero photo of the Buildxact app running on a phone, showing a real estimate screen with 'buildxact.com' and invoice acti
Clear EstimatesTrusted by 50k+ contractors for over 20 years
Groundplan"Export to" integration badges for Xero, Fergus, simPRO and AroFlo in the hero product graphic
CountfireReal Countfire product screenshot showing the takeoff UI counting symbols on an electrical drawing (A 125, AE 55, BE 64,

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

pricen.ao
Clear Estimates
Groundplan
CostCertified (Bolster)

Problems

  • 5 words, too long for one fixation
  • 'lista de espera' frames click as waiting
  • desktop button doesn't dominate the input

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

pricen.ao’s headlineOrçamentos de projectos de construção, em minutos – não em dias.A primeira plataforma de orçamentação B2B com preços de referência de materiais em Kwanzas, feita para o mercado angolano.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

pricen.ao desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

pricen.ao mobile capture for Mobile web

What works

What to improve