Groundplanhttps://groundplan.com/

Your landing page’s weakest score is Trust.

How Groundplan ranks

  1. 1.CostCertified (Bolster)75
  2. 2.Groundplan71
  3. 3.pricen.ao71
  4. 4.Countfire70
  5. 5.Clear Estimates69
  6. 6.Buildxact59
Fix Trust
71Growth scoreupdated

category scores

Trust48Value props72
category scoresShowHide
Trust48Value props72

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Groundplan
CostCertified (Bolster)
Clear Estimates
Countfire
Buildxact
Trust read
Groundplan"Export to" integration badges for Xero, Fergus, simPRO and AroFlo in the hero product graphic
pricen.ao"Sem spam. Avisamos-te assim que abrirmos o acesso." reassurance micro-copy under the waitlist CTA
CostCertified (Bolster)Stat band with named customers: "5× Estimating speed — Mesa Custom Homes", "60% Less time on admin — Mangino Home Improv
BuildxactHero photo of the Buildxact app running on a phone, showing a real estimate screen with 'buildxact.com' and invoice acti
Clear EstimatesTrusted by 50k+ contractors for over 20 years
CountfireReal Countfire product screenshot showing the takeoff UI counting symbols on an electrical drawing (A 125, AE 55, BE 64,

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Groundplan’s headline sellsDesign, measure & estimate your plans onlineCollaborate with your team online to create visually stunning takeoffs, while Groundplan accurately estimates materials and labour. A cloud-based takeoff software serving all construction trades.

Working

  • Names the real job: measure and estimate plans
  • Subhead states category and audience plainly
  • Hero image shows actual takeoff workflow

Could improve

  • No numbers or time-saved specifics
  • No emotional hook — flat verb list
  • Outcome (faster quotes, won bids) unstated

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Groundplan desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Groundplan

How Groundplan compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Groundplan mobile capture for Mobile web

What works

What to improve