Countfirehttps://countfire.com/

Your landing page’s weakest score is Trust.

How Countfire ranks

  1. 1.CostCertified (Bolster)75
  2. 2.pricen.ao71
  3. 3.Groundplan71
  4. 4.Countfire70
  5. 5.Clear Estimates69
  6. 6.Buildxact59
Fix Trust
70Growth scoreupdated

category scores

Trust54CTA68
category scoresShowHide
Trust54CTA68

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Countfire
CostCertified (Bolster)
Clear Estimates
Trust read
CountfireReal Countfire product screenshot showing the takeoff UI counting symbols on an electrical drawing (A 125, AE 55, BE 64,
pricen.ao"Sem spam. Avisamos-te assim que abrirmos o acesso." reassurance micro-copy under the waitlist CTA
CostCertified (Bolster)Stat band with named customers: "5× Estimating speed — Mesa Custom Homes", "60% Less time on admin — Mangino Home Improv
BuildxactHero photo of the Buildxact app running on a phone, showing a real estimate screen with 'buildxact.com' and invoice acti
Clear EstimatesTrusted by 50k+ contractors for over 20 years
Groundplan"Export to" integration badges for Xero, Fergus, simPRO and AroFlo in the hero product graphic

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Countfire
Clear Estimates
Groundplan
CostCertified (Bolster)
pricen.ao

Problems

  • no hero button on desktop
  • omits 'free' despite free trial
  • label differs on mobile
  • small nav-sized footprint

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Countfire desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Countfire mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Countfire’s headlineElectrical takeoffs 10x faster.Automatic counting across multiple PDFs and in-built checks for accuracy, so your team can estimate with confidence and win more bids.

Working

Could improve