Your landing page’s weakest score is Trust.

Fix Trust
59Growth scoreupdated

category scores

category scoresShowHide

Trust

50Fair

Proof that the product is real, competent, and safe to try.

Buildxact
CostCertified (Bolster)
Clear Estimates
Countfire
Trust read
BuildxactHero photo of the Buildxact app running on a phone, showing a real estimate screen with 'buildxact.com' and invoice acti
pricen.ao"Sem spam. Avisamos-te assim que abrirmos o acesso." reassurance micro-copy under the waitlist CTA
CostCertified (Bolster)Stat band with named customers: "5× Estimating speed — Mesa Custom Homes", "60% Less time on admin — Mangino Home Improv
Clear EstimatesTrusted by 50k+ contractors for over 20 years
Groundplan"Export to" integration badges for Xero, Fergus, simPRO and AroFlo in the hero product graphic
CountfireReal Countfire product screenshot showing the takeoff UI counting symbols on an electrical drawing (A 125, AE 55, BE 64,

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Buildxact’s headline vagueA Better Way to Build Starts HereTotal Job Management Designed for Residential Builders

Working

  • Eyebrow names audience: residential builders
  • Desktop hero shows the actual app in use
  • Category named: total job management

Could improve

  • H1 is a slogan with no concrete value
  • Zero numbers or proof points in fold
  • No emotional hook — no pain or relief named

Mobile web

62Fair

The phone experience as a first-class citizen.

Buildxact mobile capture for Mobile web

What works

What to improve

CTA

63Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Buildxact

How Buildxact compares

Recommended rewrites

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Buildxact desktop capture for Information hierarchy

What works

What to improve