Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Prana
Sesame
K Health
Doctronic
Trust read
Prana"HIPAA secure" badge with "No subscription" and "$39 per doctor visit" trust strip
K Health"We Partner With" logo strip: Mayo Clinic, Cedars Sinai, Northwell Health, Penn Medicine, Hartford HealthCare, Hackensac
DoctronicTrustpilot rating "Excellent 4.5 out of 5"
Ada HealthHeadline claim "optimized by clinicians"
Buoy HealthNo visible trust signal identified.
Sesame"4.5 on Trustpilot" rating badge above the headline

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Prana’s headline undersellsWhat can we help you with?Chat with your private AI doctor — free. See a real one for a flat $39 visit whenever you need.

Working

  • Flat $39 price is concrete and bolded
  • Free AI chat lowers entry barrier
  • Chips make scope of care tangible

Could improve

  • H1 carries no value — pure prompt
  • No emotional hook (skip the waiting room)
  • No social proof or visit count

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Prana desktop capture for Information hierarchy

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pranain-product action

How Prana compares

Recommended rewrites

Mobile web

84Strong

The phone experience as a first-class citizen.

Prana mobile capture for Mobile web

What works

What to improve